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  • Story and values

    OUR STORY

    @MARK was created in 2000 by three Industrial Property Counsels who met on the benches of the University and that took three parallel paths for 10 years with reputable firms.

    In 2006, @MARK became a law firm to better meet the demands of its clients, adding a litigation department to its skills.

    Today @MARK has more than 25 years’ experience for its 3 founding partners and over 15 years for its partner in charge of the litigation department. It has a competent, dynamic and responsive 15 people team and a comprehensive expertise in IP, from prior rights search to litigation, including filing throughout the world, audits, evaluations, etc.

    OUR VALUES

    @MARK is listening to its clients and their satisfaction is always the main goal for us.

    We operate in the most diverse areas of activities to offer a qualitative and pragmatic view of the intellectual property laws.

    @MARK make sure to fit the size and business of its clients it advises, for even more efficiency and time savings.

    Intellectual property is a source of wealth for the company and a key element of its heritage. Every intellectual property right (trademark, model, patent …) is an essential asset of its business that must be exploited in order to improve competitiveness and expand into new markets. This asset represents a weapon, both offensive and defensive, which advised handling is a critical success factor. As such, strategic use of intellectual property to generate revenue (sales, licenses …) and create substantial resources for the company in terms of brand awareness, brand image or entrepreneurship and may ultimately be an important asset in the event of company sales

    A June 2015 study of OHIM conducted among 130,000 European companies reveals that a company which holds an intellectual property right has statistically more employees and that those employees have higher incomes of nearly 30%.

    Considerable budgets are invested by companies to the advertising value of their brand and their image. Compared to these amounts, the definition of an IP strategy, which however is a prerequisite and essential complement to these communication policies, only requires a very small investment, in particular because of the low cost of protection in France or in the European Union and even in many countries via the international trademark. But those assets are fragile and must be protected.

    The rules governing intellectual property are, for this purpose, the best guarantee against attacks that may be brought: counterfeiting, piracy, unfair competition or parasitism are many abuses that could be repress severely by law providing you are able to manage such law.

    In the hands of a professional, intellectual property provides an arsenal of effective and dissuasive legal and legal techniques.